Job Description

SEO Lead

ComparePower is seeking a talented SEO leader to join our dynamic and growing team. The SEO Lead will be responsible for execution of our SEO activities & strategies. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who enjoys a high growth performance culture in a fast paced and entrepreneurial environment that rewards top performers.

ComparePower (ComparePower.com ) is a technology enabled sales and marketing company based in Dallas. Since 2009, the company has been on a mission to simplify the complexities that exist in the deregulated Texas electricity market. With over 50,000 reviews and 4 million users, ComparePower has become the most highly rated platform in the industry for consumers and businesses to shop, compare, and select an energy provider. We believe every Texan deserves genuine satisfaction with their electricity rate choice and should enjoy the experience of choosing.

You will play a significant role in developing, planning, and implementing SEO strategies that drive organic growth across multiple domains as part of a growing marketing team. Candidates should have developed and executed data-driven SEO strategies, be analytical, able to uncover insights from data, and have created and ranked value-added content on Google.

Responsibilities

• Identify and develop data-driven growth strategies for multiple domains.
• Analyze and forecast opportunities, quantify performance, and monitor competitors, suggesting strategic and tactical initiatives because of your analysis.
• Collaborate with marketing teams on A/B tests and support the consistent delivery of our marketing strategy.

SEO Forecasting

• Calculate the return on investment from organic search tactics and strategies.
• Forecast the financial value of content based on ranking, ranking difficulty, search volume, cost per click, and click-through rate.

SEO Content

• Manage keyword and content discovery.
• Analyze keywords looking for gaps for onsite improvements and new landing pages.
• Implement workflows to plan and scale SEO-optimized content creation.
• Improve search engine optimization of existing content and/or create new content.

Technical SEO

• Conduct technical site audits.
• Identify SEO issues through regular technical audits.
• Provide technical suggestions and implement improvements on-site.
• Develop or refine the site architecture.
• Implement schema markup.

SEO Performance

• Monitor and track SEO channel performance KPIs using dashboards.
• Assess the performance of SEO across the site and on individual pages.
• Create alerts and triggers that highlight underperforming keywords.
• Report on organic search channel performance.
• Analyze organic channel performance and insights on an ongoing basis.

Project Management

• Plan and manage your work and projects.
• Set Objectives and Key Results (OKRs) for the organic search channel.
• Maintain track of project progress, monitor project results, and be accountable for them.

Qualifications

• Minimum of 4 years hands-on SEO experience.
• You have strategically grown the organic traffic for an early to late-stage start-up.
• You have addressed pain points by creating, publishing, and ranking value-added content optimized for Google search.
• Can easily navigate Google Search Console and Google Analytics.
• Working knowledge of SEO tools like SEMrush, Ahrefs, or similar.
• Technical experience managing and working on large websites.
• Maintain strong knowledge of SEO trends and best practices.
• Solid understanding of the digital marketing ecosystem.
• Communicate effectively with cross-functional teams.
• Experience with paid per click or paid search channels is a plus.
• Passion for keeping up with SEO trends, strategies, algorithms, and best practices
• Comfortable presenting to a group of stakeholders.
• Proficient in Microsoft Office Suite, especially Excel.
• A strategic, analytical, and creative mindset.
• Experience working with WordPress.
• A basic understanding of HTML/CSS.
• Highly organized.
• Tech-savvy.

What this Role Offers You

The opportunity to join a High-Growth, Entrepreneurial Company. Our growth requires that we continually improve how we do things, and we are seeking people who are excited to grow with us. In addition to a very competitive salary, we offer a great benefits package including medical, dental and vision; a generous 401K contribution paid by the company (6%) and an annual bonus (based on the performance of the organization and your overall contributions).

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